Numele brandului vine de la unul dintre membri echipei campioane de kickball Wolfman, (Fly53), care a incins atmosfera la Campionatul din Bolivia din 1970.
Toate proiectele care se desfasurau, de la tricouri pana la inregistrari muzicale, apareau sub emblema Fly:series. Odata cu dezvoltarea productiei, si dupa ce Fly a trecut de la seriile limitate de tricouri, la colectii intregi de imbracaminte, cu distributie mondiala, numele a fost scurtat si transformat in Fly53, pentru a fi mai usor de pronuntat si de retinut.

Born in the mid 90s from a limited series t-shirt collection, FLY53 has grown into one of the most innovative street fashion labels in the UK. Staying true to its heritage, the brand continues to collaborate with musicians and artists, injecting integrity, creativity and quality into an increasingly bland corporate market.

The brand was named after the Wolfmans legendary and beloved Fly (No53) Champion Kickball Team, who famously ignited the 1970 Bolivian Championships.

Various projects from t-shirts to recordings were released under the numbered Fly:series. The output of the House of Fly53 was prolific. As the t-shirt project developed from a graphic experiment and advanced into clothing collections with global distribution, the name was shortened to Fly53, and making it easier to remember and pronounce.