Supremebeing – Brand
“CREATED FIRST AMONGST EQUALS”
We do it because we want to, we do it because nobody told us we could.
Created First Amongst Equals sau “Primul Creat Intre Egali” este sloganul celor de la Supremebeing. Cu alte cuvinte, asta nu inseamna ca, daca ai logoul Supremebeing in piept, te crezi mai bun ca altii. Nu… sub nici o forma… Inseamna doar ca nu este nimeni mai bun ca tine!!!!!!
Supremebeing a aparut in 1999 in Anglia din dorinta catorva creativi de a mai face rost de ceva bani de buzunar.
Totul la inceput era facut manual: un mic atelier, construit cu grija si pricepere cu mana lor, o masa facuta tot cu mana lor, pe care printau tricouri, tot manual si tot ce se putea face… cu mana omului. Unul dintre imprimeurile de la inceput avea mana unuia dintre designeri, dar cu un deget lipsa si bineinteles era scris Supremebeing in piept.
Supremebeing vindea pe atunci tricourile dintr-o geanta mare si incapatoare, unul cate unul si oferea orice culoare ai fi dorit. Pe atunci era foarte simplu, pentru ca se intorceau in mica fabricuta, facuta manual, unde aveau tricourile neimprimate si se apucau de treaba, bineinteles… tot manual.
Ideea Supremebeing este simpla si daca vrei sa porti Supremebeing nu-ti trebuie povesti despre cult si identitate, despre ethosul brandului sau cine mai stie ce.
Pentru ca la Supremebeing totul se rezuma la un singur lucru:
IL PORTI PENTRU CA ITI PLACE.
Iar Supremebeing… creeaza din acelasi motiv.
Acum Supremebeing are colectii intregi de haine si accesorii si sunt renumiti in special pentru tricourile si jachetele lor.
“CREATED FIRST AMONGST EQUALS”
We do it because we want to, we do it because nobody told us we could.
Supremebeing ethos is simply “Created First Amongst Equals”. In other words, just because you have Supremebeing written across your chest, it does mean you think you’re any better than anyone else. What it does mean is that no-one else is any better than you.
Established in Cambridge, England back in 1999. Life is random…. It was only supposed to be a couple of tee shirts to make some extra pocket money!
Supremebeing began life behind a hand-made partition wall, printing tee shirts by hand on a hand-made table, and run on hand-me-down office equipment. One of their Tees had a picture of the Designer’s hand on it missing part of a finger, and had Supremebeingâ„¢ written across the chest. Supremebeing sold Tees by hand out of a big bag, and offered any colour you wanted, because they just go back to their big hand-made shelves full of blank tees and print them up for you, by hand.
Supremebeing could give you the spiel about street culture this, brand identity that… but at the end of the day, fundamentally, wear it because you like it. It’s the same reason Supremebeing makes it. Wear Supremebeing.
Now Supremebeing offers fully-formed Mens & Womens ranges featuring everything from Clothing to Trainers & Accessories along with their staple Tee Shirt collection, which along with their Jackets they are best known for.