Iron Fist – Brand

Made with love for a heartless world

Iron Fist a fost creat in 2001, un nou label street cu influente puternice din arta si muzica rock.
Ideea le-a apartinut celor doi prieteni, Mike von Senus si Travis Anderson. Ideea era foarte simpla la inceput si primul magazin al celor doi a fost chiar portbagajul lui Travis. Insa brandul a fost foarte bine primit de tinerii insetati de nou si deja plictisiti de label-urile existente pe piata de streetwear.

In doar 5 ani, Iron Fist a devenit un brand cunoscut in toata lumea, cu distributie la nivel international: Europa, Canada, Marea Britanie, Africa de Sud, Australia, Orientul Mijlociu, Rusia si cu magazine in aproape toate marile orase ale lumii.

Renumit pentru produsele calitative si pentru colaborarea cu unii dintre cei mai buni artisti, Iron Fist in cele din urma nu este pentru oricine. Si Iron Fist asta si vrea, pentru ca adeptul acetui brand este in primul rand cel care isi alege si isi creeaza propriul stil si nu va accepta niciodata sa il cumpere.

Made with love for a heartless world

Iron Fist was established in 2001 as an alternative street wear line with its roots lying deeply in independent, rock music and art. The idea started amongst two friends Mike van Senus and Travis Anderson.
Born out of simplicity and Iron Fist’s first retail outlet, the trunk of Travis’ car the brand was well received by a then starving youth culture who were bored of traditional action sports and streetwear brands.

In the short space of 5 years Iron Fist has grown, with international distribution in Europe, Canada, UK, South Africa, Australia, the Middle East and Russia and retailers in nearly every major city in the world.

Renowned for quality product with exceptional artwork from a barrage of some of the world’s best underground and street artists, Iron Fist is not for everyone, and Iron Fist likes it that way. Iron Fist’s customer is an individual, a person who creates his own style as opposed to buying it.